Design is something humans do naturally. We are creators, therefore we are all create-ive. Design is the process of creation. In our technology-driven world, the process of creation shifted away from being informed directly by human experience and towards a more abstract technologically driven experience, until recently…

“Despite … early examples of human-centric products, design has historically been an afterthought in the business world, applied only to touch up a product’s aesthetics. This topical design application has resulted in corporations creating solutions which fail to meet their customers’ real needs. Consequently, some of these companies moved their designers from the end of the product-development process, where their contribution is limited, to the beginning. Their human-centric design approach proved to be a differentiator: those companies that used it have reaped the financial benefits of creating products shaped by human needs.”

Design Thinking 101, a post on the Nielsen Norman Group website